Publicity Chair (March 2013 – March 2014): In the year that I spent as Publicity Chair, I oversaw the production of a lot of promotional materials (so much I can barely wrap my head around it), ranging from social media to handbills to cover photos to newsletters and videos. My role as a leader was to oversee the five sub-committees that comprised the publicity committee: campus publicity, copy edit, media relations, multimedia and website. My team produced everything involved in telling the story of UNC Dance Marathon and promoting its cause: photography, videography, social media, media relations, website, blog, newsletter, flyers, handbills, and more.
As the Publicity Chair, I had a lot of plates spinning at any given time, and I learned just how much I am capable of. I led the direction of the brand communications and helped come up with a cohesive brand voice that was both enthusiastic and professional. The biggest projects I worked on were the Together We Stand digital fundraising campaign, the media kit for the marathon, and the corporate sponsorship packet. This year was a huge success for UNC-DM, breaking the half-million mark for the first time in its history by raising $551,595.87, an increase of more than $100,000 compared to the previous year.
We kicked off the campaign with a motion graphic, and continued with more motivational videos as the event approached:
For the marathon itself, my Media Relations sub-chair and I collaborated to create this media kit:
I created the corporate sponsorship packet that helped us win major donors:
Here are a few samples of smaller projects from throughout the year:
Copy Edit Sub-chair (March 2012 – March 2013): As Copy Edit Sub-chair, I produced eight editions of the UNC-DM monthly newsletter and maintained its blog. Please browse the links below for the newsletter (March 2013 is my favorite):
March 2013 Newsletter
February 2013 Newsletter
January 2013 Newsletter
December 2012 Newsletter
November 2012 Newsletter
October 2012 Newsletter
September 2012 Newsletter
Summer 2012 Newsletter
Website Sub-chair (March 2011 – March 2012): As the website sub-chair, I helped with the redesign of the website, which is the website currently in use. Check it out! http://www.uncmarathon.org